What is the difference between whiteboard videos and motion graphics videos? Read this article and discover everything you need to know about whiteboard videos vs explainer videos!
When it comes to whiteboard videos and graphics explainer videos, a lot of people ask the same question – which option is better and the answer is always the same – it depends.
Both, whiteboard animated videos and graphics videos are a great option to explain new information or complex ideas in an easier and simpler way. When choosing one or the other, you have to consider a few things in mind – what you want to present, your product or your service and how you want to explain it.
In some situations, the whiteboard explainer videos can work better and in some the motion graphics. Your final decision must be aligned with your intentions, marketing goals, and the target group you aim for.
Whiteboard Videos Vs Explainer Videos (Motion Graphics Videos)
Let’s review both whiteboard videos and motion graphics explainer videos:
- Whiteboard Videos – In these videos, the drawings are created right in front of the viewer’s eyes, which is one of the reasons why this is one of the most interesting, compelling, and creative ways to explain a specific business idea. It has a powerful educational power and it is proven that these videos work as a strong memory element. You can instantly grab your audience attention and establish a friendly and yet a professional relationship with your target group. These videos are perfect for B2B and B2C markets as they can explain a complicated service without confusing the client and losing the human touch.
- Motion Graphics Explainer Videos – This is another popular video type known for its elegance and sophistication. The best thing about these videos is that you can use its synthesis power by taking advantage of the colorful graphics that express numbers, facts, statistics, and categories without losing its engaging and educational ability. Even though it is considered as a little bit more formal type when compared to other video styles, it is a great solution to make boring information and ideas come alive.
There is no better or worst video type, but the right video style that will suit your business, your products and services. Determine your needs and goals and you will be able to decide which explainer video type to use for your business!